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Engage is an online application that aims at uniting souls. The home page flashes a catchy tag line saying, "Engage-where dating gets social". It is a platform where users can get along with their kind of people and may even end up finding that special someone. The site is equally advantageous for both singles as well as committed couples. Upon visiting this site one will find that it's an easy and less complex way of getting connected with people out there. One just needs to make an account with Engage and set up an attractive profile. The users can then visit other profiles to search people matching their preferences. The site sports some of the coolest profiles on its home page which tends to tempt the visitors to browse further. It is not only an avenue to find and meet new people but also an opportunity to play the matchmaker by recommending friends to others. It makes dating a fun experience and a lot more trust-worthy. It gives people a chance to know each other well online, before they actually meet up. The platform makes it easy for people to meet up through a network of trusted friends. Friends can even give feedbacks and suggestions. In brief, it facilitates friends to help each other in finding suitable partners. The whole experience is fun in itself.

Engage was established in 2005 with an aim to provide an easy way to make friends and know a little more about the person one is going to date through a network of trusted friends. The company did a lot of research, on how relationships build up, before finally executing this idea of a social networking based dating site. They wanted to do away with the traditional concept of dating sites. That is how they came up with the idea of a dating site where one can rely upon friends. It has since been gaining popularity. Engage was acquired by Spark Network in 2009. Since July 2009 Engage.com redirects to Kizmeet.com.

As such there is not much difference between the various dating sites on the net because many of them revolve around the concept of social networking. Engage faces the same problem as other players of the industry as it is a crowded space and only few key players are dominant in it. Engage, however, has tried to differentiate itself from the clutter with its features like Play matchmaker, Conversation storage, etc.

As a dating site, Engage includes all that important stuff that is required to catch the attention of the web-users, especially young ones. "A" in Engage is written in such a way that it include a symbol of heart. Cool pictures of existing users with all smiling faces give an impression how happy they are to get associated with Engage. Bright colors have been used on the site making it more attractive to the users. Navigation is convenient too. The designing has been done keeping in mind the happy-go-lucky theme of the site.

The registration process is not too lengthy. Information like First and last name, gender, e-mail and password, date of birth, current status and address is all that is required to be filled in for the registration.

Services provided by Engage come are free for all its users. It is a privately held and venture-funded company. The site displays no advertisements.

It is recommended to all those who are ready to mingle but want to tread the path with some caution. Users get an opportunity to engage and consult their friends in the process. Engage was launched with a view to make social dating a new, playful and easy exercise for those who wish to explore new friends and relationships. The major target audience for this website is the young people but it is not something like others cannot take advantage of this opportunity to socialize.

• Matchmaker facility
• Conversation storage
• Social points parameter
• Ease of managing friends list
• Assurance of brand names like Wall Street Journals, ABC News
• The user can give their feedback and suggestions

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